1. Harmony and Balance: Striving for a harmonious balance between architectural elements to create spaces that feel cohesive and unified.

2. Natural Light: Maximizing natural light penetration to enhance the sense of openness, vitality, and connection to the outdoors.

3. Material Selection: Thoughtfully selecting materials that not only contribute to the aesthetic appeal but also provide tactile comfort and durability.

4. Spatial Flow: Creating fluid spatial arrangements that facilitate intuitive movement and interaction while maintaining a sense of privacy and hierarchy.

5. Flexibility: Designing adaptable spaces that can accommodate diverse activities, lifestyles, and changing needs over time.

6. Biophilic Design: Incorporating elements of nature into the built environment to promote well-being, reduce stress, and enhance the overall quality of life.

7. Sustainability: Integrating sustainable design principles and practices to minimize environmental impact and promote energy efficiency, resource conservation, and occupant health.

8. Sense of Place: Responding to the unique context, culture, and climate of each location to create spaces that resonate with a sense of identity, belonging, and cultural heritage.

9. Attention to Detail: Paying meticulous attention to every detail, from spatial proportions and architectural details to interior finishes and furnishings, to create spaces of exceptional craftsmanship and refinement.

10. Emotional Resonance: Designing spaces that evoke a sense of wonder, delight, and emotional connection, fostering a deep sense of belonging and attachment among occupants.